24 March 2008
With March Madness underway at my household, I've been thinking about a new way to prioritize local ads during sporting events. I wonder if local ad buyers would prefer to play their ads during commercial breaks when the home/local team is doing well in the game. My thoughts are that the audience would be more likely to respond positively to an ad played when the they are more happy. Kind of like the concept of anchoring, but for sentiment toward advertisement.
03 March 2008
Some in academia want to correct the lack of women graduates in math, science and engineering with a liberal dose of stupidity. I did learn that Title IX states:
No person in the United States shall, on the basis of sex...be denied the benefits of...any education program or activity receiving federal financial assistance.This is fine, but it has usually meant not equality of opportunity, but equality of outcome. This won't end well for education in the US. Guess my kids better start learning Chinese to get a decent science education.